A couple of plan items

I devled into my plan a little more and thought about the "idea". I once read a marketing book called "Origin of the Brand". The gyst was that in nature things don't combine, they split. In business, the same was true, although people tended not to pursue these types of opportunities. And I think there is something to that. After all, some of the biggest sites on the net today weren't started by existing big players. YouTube wasn't part of a conglomerate when it started up - whereas Google Video was. When people think of the worlds best search engine, they think about Google. But when they think about the worlds best video site? They think YouTube. And even though a littany of video sites entered the market after YouTube, the way it works is there is 1 big player, and another nipping at their heels. Everyone else gets to fight over 3rd.

The point with an idea is to think about smaller markets which are not yet exploited and to create a new "category". For YouTube it was the short video market. Granted, the video market was nothing new, but they bit off a piece of the market which they could be the dominant player. As luck would have it, that was the piece everyone actually wanted. And they really hammered the point home by letting people upload their videos, then seamlessly integrating them with their existing webpages. In other words, they wanted to the short video market, and nothing else. Naturally, they got more, but people start by accepting ideas truly intended to serve. Micrsoft could never make a site like YouTube, because the original business plan would have looked like such a disaster. But had they...accepted an idea that they knew was small fish and taken it on the chin for a while, they would have reaped big rewards in the long run.

So I've reevaluated my idea, and the good news is I think it does fit with the above sentiment. It is a subset of a larger market, and the specific area I'm targeting appears to be unexploited. My idea is also quite youtube-ish in that you can use it sealessly in your own webpages.

So there is a little refinement having considered the above info, but more or less, its business as usual. I'm right now evaluating my SEO options, because for this idea to work on the web, search positionn optimization will be a big deal. Later!