Success via goal setting

I definitely struggle with the concept of success online. Do you need to make a million dollars? 100? How many hits should you get? Are 10 hits that yield $500 worse than 1000 hits that yield $0.02? Is money even part of the equation?

One of the changes I am in the process of making at SoarPort is to begin to define success in terms of goals. If I set out a goal and I achieve it, then that is success. I can question the merit of pursuing that goal, but that does not impact the success of achieving it.

Some goals I think I must have:
- identify the overall list of "web" things which need to be present in a site and then shoot for those goals: things like meta tags, and XHTML compliance. Again, the merit may be questionable, and this may not be a high priority goal. But it is a goal nonetheless.
- Respond to feedback from test users
- Increase exposure to the site by creating a marketing plan (then the next goal would be to follow the plan...but what is important is a marketing plan is a goal).

More to follow....